UTM Tracking Guide for Alpinario Marketing Campaigns

UTM Tracking Guide

UTM Parameters for Marketing Campaigns

Campaign UTM Source UTM Medium UTM Campaign
YouTube Video youtube video product_video_[date]
Google Search google cpc b2b_search_[keyword]
Facebook Ad facebook social activewear_promo_[date]
Email Newsletter email newsletter monthly_update_[date]
Blog Post blog referral blog_[topic]

Example URLs

  • Homepage: https://www.alpinario.com/?utm_source=youtube&utm_medium=video&utm_campaign=product_video_20260830
  • Product: https://www.alpinario.com/products/yoga-leggings?utm_source=google&utm_medium=cpc&utm_campaign=b2b_search_wholesale
  • Landing: https://www.alpinario.com/pages/wholesale-activewear-manufacturer-alpinario?utm_source=facebook&utm_medium=social&utm_campaign=activewear_promo_20260830

GA4 Setup Instructions

  1. Go to Google Analytics 4
  2. Navigate to Admin > Data Streams
  3. Configure web stream
  4. Enable enhanced measurement
  5. Set up conversion events for form submissions and contact clicks

Monitoring Dashboard

Set up automated reports for:

  • Daily traffic sources
  • Weekly campaign performance
  • Monthly conversion rates
  • Quarterly ROI analysis